How to Plan a Health Education Campaign free essay sample

Explain how to plan a small- scale health education campaign relevant to local or national health strategies We are going to use the Change 4 Life and Drinkaware and their resources to help us with our own campaign. They have lots of useful information that will help us inform the students of the college about alcohol and drinking sensibly. Both campaigns have resources that show you how many units are in each drink and how many units youd have had on an average night out. This will hopefully shock people and make them think about how much they actually drink. We ill get our information by looking on the internet and also ringing the campaigns to see what resources we can get that will help us with our own campaign Our targets for our campaign are to make people aware of how many units theyre drinking compared to what the recommended amount is and what can happen to their health if theyre drinking over the recommended amount. Well do this by providing them with the information from Change 4 Life and Drinkaware. We will only use information from recognized and trusted websites so that we know the information were giving out is correct. Well get feedback from the students by doing a questionnaire before and after so we can see what they have learnt from our campaign. On the Change 4 Life and Drinkaware websits it tells you about the recommended alcohol units a day men and women are allowed and we will be using this to hopefully shock people and make them realise how their putting their health at risk by drinking over the recommended amounts of units a day. On the Drinkaware website it has different statistics on the side about alcohol. For example one statistic says More than 1 in 10 deaths of people in their 40s are from liver disease, most are lcohol liver disease. We will be using statics like this to hopefully shock people and make them realise that they need responsibly. Our aims are to improve students and tutors in colleges awareness of alcohol which will then hopefully lead them to drink responsibly and this will eventually improve their health. We will do this by using: The role of mass media Community development approach Two way communication The role of mass media- Well use the role of mass media to advertise the campaign to let the students and staff of the college know when and where we are holding our campaign. Well use resources like leaflets and broachers from Change 4 Life and Drinkaware and these are also role of mass media Community development approach- We will use this approach as we are members of the community all trying to make a difference within aspects of health. Two way communication- Well use this if some of the students or tutors come and ask for the information instead of every member of our campaign group talking all at once one of them will sit down with the student/ tutor. This will be informal so the user will be at ease and feels comfortable enough to ask questions. P4- Carry out a health education campaign, relating it to models of behaviour change Health belief model e ea tn beliet model is physiological model that to tries to explain healthy behaviours and predict what will happen if we go against advice to live a healthy lifestyle. To do this they will focus on the beliefs of each person and also their attitude. Well use this in our campaign to try and get people to understand the dangers of alcohol and the effects it has on the body. Well do this by using the resources we have like the unit counter that will show them how many units they rink on an average night out and what and how much food could be consumed instead of the alcohol. Theory of reasoned action Theory of reasoned action looks at the links between beliefs, attitudes, norms, intentions and the behaviour of the individual. This theory tries to show that someones behaviour will change if they know that its good for them. We will use this for a campaign because well have an app that shows how many calories are in each drinks and what drinks you consume on an average night and what you can eat instead of consuming the alcohol. Hopefully this will shock people into realizing not ust the health implications from the alcohol itself like liver damage but how much fat is going into you and the health implications that come from that. Social learning theory The social learning theory is basically trying to say that everything we do is done because weve learnt it from our environment. Although we wont directly use this theory in our campaign without realising we will cover it. We will touch on this because if we advise someone on drinking alcohol responsibly and they have children their children will learn from them to drink responsibly. Theory of planned behaviour Theory of planned behaviour came after theory of reasoned action and its very simular. Its a theory that the persons attitudes towards behaviour including what they see as normal will make up the behavioural intentions. We can use this in the campaign to stop what they see as the norm, like a child seeing their parents drinking excessive amounts of alcohol before they think thats acceptable for them to do so. Stages of change model Stages of change model has five stages 1. Pre contemplation 2. Contemplation 3. Preparation 4. Action 5. Maintenance The theory suggests that these are the stages that you go through when you decide for yourself that you want to give something up, like cutting down on alcohol, We will use this in our campaign help people get to the pre contemplation stage of the model. We will give them all the information about drinking alcohol responsibly and they can think about drinking responsibly themselves. We can also give them information that helps with the other stages. P5- Explain ethical issues involved in the health education campaign Whilst doing this campaign we have to think about how we can stop ethnical issues arising. The our main ethnical issues we will cover are: Rights of individuals Rights of others Contldentiality Consent Rights of individuals We need to take in to consideration the rights of each individual. This will overlap with the other ethnical issues that we will cover; confidentiality and consent. We will make sure that each individual feels comfortable around us and not feeling intimidated by us. We will make sure that they dont feel like we are forcing information on them as then they wont feel comfortable around us. Everyone has the right to not give us the information that they dont want to share with us. Also, we will make sure and try our best that we dont offend people with the information that we are given because everyone has their own opinions about what they feels right and wrong and we wont argue with their points well Just give them the information that they need. Rights of others Whilst doing this campaign there will be another group who are also doing a campaign about alcohol. We will have to take them into consideration, we will make sure that we respect them and leave them do their things rather than getting involved and making it competitive. The risk assessment is also part rights of others as everyone has the right to be safe and in a safe environment. So we will make sure that we do a risk assessment on our activities so that everyone is safe. Confidentiality With this campaign we will be getting lots of information from other people and we have to make sure that its all kept confidential. For example when we come to talking about the campaign in lessons or writing an assignment about the campaign we will make sure that we dont use any names and if we do use names give them other name so nobody knows who we are talking about. Confidentiality also comes under rights of individuals as when an individual comes to talk to us and shares information about themselves they will expect it Just to be kept to ourselves and not to tell everybody what the individual has Just told us. Consent Everyone who Joins us to talk to us in the campaign will be giving their consent to be a part of the campaign and we will not force anybody to talk to us. If photos are taken we will need to have consent to use that photo. Also, if the age progression software is used the individual will need to give consent for us to take the photo.